Parrish Joins Levinsohn as VP of Sales and Begins Roll Out of the
BackDrop™ Upholstered Headboard Line
April 20, 2008 - Levinsohn Textile, a New
York-based provider of home furnishings and accessories, has announced the
addition of Lara Parrish as Vice President of Sales. With more than 15 years of
experience in retail sales and management roles, Ms. Parrish will direct Levinsohn’s
sales force, as well as co-ordinate the company's new product initiative of
BackDrop™ Upholstered Headboards.
"In our search for a Vice President of
Sales, we targeted someone with product launch experience who could accelerate
the growth of our new division. We are confident that Lara's track record of
success in retail sales, combined with her experience in motivating and
directing sales teams, will get us there," said Adam Levinsohn, Levinsohn
Textile's President. "We're pleased to welcome Lara to our team."
Ms. Parrish has previously held senior
sales positions at companies in the housewares industry, including Aero
Plastics, Dial Industries and Innovative Cooking Enterprises. Ms. Parrish has
extensive merger and acquisition experience, and most recently at Aero she integrated Holiday Housewares into the Aero brand.
“With the current industry consolidation
and the launch of our headboard division, Levinsohn Textile is poised for
record growth, making my decision to join the strong management team here an
easy one,” said Parrish. “I look forward to building our Backdrops™ division
into a significant category.”
About
Levinsohn Textile
Levinsohn Textile
Company, Inc. is a 3rd generation, family-owned business. For 65
years, Levinsohn has been redefining the everyday bedroom with private-label
home furnishing products sold by retailers such as J.C. Penney, Bed Bath &
Beyond and Target.
For more information on our newest division BackDrop™ Upholstered Headboards,
please visit www.backdropheadboard.com.